$20K+ in bookings from $6K ad spend — 90 days
The challenge: Bookings came almost entirely from Instagram DMs and word of mouth. No predictable pipeline, no tracking on what actually drove enquiries, and quiet stretches between peak wedding season.
What we did: Rebuilt the funnel around a single booking-focused landing page, installed proper conversion tracking, and ran GTA-targeted Meta campaigns fed by a weekly creative testing loop.